A CRM Built for Your Business, Not the Other Way Around
Tips · June 30, 2026 · 4 min read
If you're a real estate or mortgage broker in Quebec, your files are probably scattered across a notebook, emails, and three apps that don't talk to each other. Hom24 was built to fix exactly that.
If you're a real estate or mortgage broker in Quebec, you know the problem: your files are scattered across a notebook, emails, a spreadsheet, and three different apps that don't talk to each other. The result is that you spend more time searching for information than actually selling. Hom24 was built to fix exactly that — with a CRM that follows the reality of your business, whether you work in real estate or mortgage financing.
Your Pipeline, Finally Organized
The heart of the Hom24 CRM is your buyer and seller pipeline. Each file moves through clear stages, with automatic follow-up reminders telling you who to contact today and checklists adapted to each transaction type. No more sticky notes and missed reminders — Hom24 tells you exactly where to focus your energy every morning.
Track Your Performance at a Glance
The performance tab gives you a clear view of your conversion rate at each stage and your pipeline velocity — in other words, how fast your files move from one stage to the next. You also see your projected commissions based on where your files currently stand, so you know where you're headed before the end of the month.
A Calendar That Works for You
The calendar tab brings your appointments and follow-ups together in one place, synced with your personal schedule. Even better, visitors to your professional profile on the Hom24 directory can book appointments directly with you — no back-and-forth emails needed. It saves you time and projects a professional image from the very first contact.
Your Revenue, Clear and Detailed
The revenue tab shows you the breakdown of your commissions by file, projected amounts based on pipeline stage, your closed deal history, and a forecast of your upcoming income. You no longer need to piece this together in a separate spreadsheet — it's all already there.
Teamwork Without the Friction
If you work with a team, Hom24 lets you invite colleagues, share files, and easily switch between your personal CRM and the team CRM. Everyone keeps their individual view while still having access to shared files when needed.
A CRM Connected to the Market
The Hom24 CRM isn't isolated — it's directly connected to the real estate market. That means the information you see in your files reflects what's actually happening on the ground, not just what you've entered yourself.
And for Mortgage Brokers
Hom24 also offers a CRM tailored specifically for mortgage brokers. The pipeline tracks every financing file from lead to disbursement, with GDS/TDS qualification at the qualifying rate built right in, a checklist of documents to collect, and the critical dates you can't afford to miss. You also manage renewals, track your revenue, and collaborate with your team — exactly like the real estate side.
One Tool, Your Entire Day
Whether you're a real estate broker or a mortgage broker, Hom24 brings together in one place what used to require multiple different tools. Less time lost juggling platforms, more time for what actually matters: your clients and your deals.