Real estate CRM for brokers: pipeline, follow-ups and file tracking

A real estate CRM connected to the market.

Buyer and seller pipelines, automatic follow-ups and per-transaction checklists: Hom24 organizes every deal and tells you who to follow up with today.

Every deal under control

Hom24 structures your prospecting and follow-up so nothing slips through the cracks.

Buyer & seller pipelines

Stages tailored to each type of mandate, from prospecting to signing at the notary.

Automatic follow-ups

A follow-up cadence per deal: Hom24 reminds you who to contact and when, without forgetting anyone.

Per-transaction checklists

Each promise generates its list of conditions and deadlines, tracked automatically.

Commission forecasting

See your upcoming commissions based on the real progress of each deal.

What a general-purpose CRM will not do

Filing contacts into columns is something every CRM can do. None of them knows what a purchase offer, a commission split or an expiring brokerage contract is.

The stages of the job, already in place

Prospect, showings, offer, conditions, closing at the notary: the pipeline ships built on the local real estate cycle. Elsewhere, you invent it one column at a time.

Two pipelines, not one board folded in half

A listing has neither the stages nor the dates of a buyer mandate. Both live side by side, each with its own follow-up cadence.

The only figure that counts: the net

Total commission, co-operating broker, referral, agency share. A general-purpose CRM shows the sale price; this one shows what you keep.

See it before you sign up

Seven screens from the real estate CRM, captured as-is with the demo book of business you get on sign-up.

Today's focus

Everything that needs action today, on one page: conditions about to expire, transaction deadlines, brokerage contracts nearing their term, and past clients due for a call.

Buyer pipeline

Prospect, qualification, active search, showings, promise, conditions, closing: a kanban modeled on the real estate cycle, with pipeline value and each client’s readiness score.

Seller pipeline

A separate pipeline for your listings: valuation and prep, on market, offer received, conditions, closing. A listing mandate does not move through the same stages as a buyer mandate.

Client file

Profile, budget, down payment, pre-approval, brokerage contract and commission split: the whole file on a single screen, without switching tabs.

Deal journal

Notes, tasks, reminders, alerts, stages reached and appointments, dated and stacked. This is the paper trail you will be asked for if a deal is ever disputed.

Market by area

Centris signals for your areas (days on market, overbidding, inventory) alongside your own area notes, so advice rests on a number rather than a hunch.

Performance

Breakdown by stage, referral sources, your best referrers and the disengagement index: where your volume comes from, and who is quietly slipping away.

What's missing from the file, before it's missing

Eleven points checked automatically against what you have already entered: contract on file, identity verified, seller declarations, conditions lifted, paper trail. It is not a compliance score, and Hom24 does not rule on your obligations: the OACIQ remains the reference.

Your listings and mandates, tracked separately

A listing mandate has neither the same stages nor the same dates as a buyer mandate. Asking price, brokerage contract with its expiry, showings and feedback: the seller side lives in its own record.

What you actually take home

From gross to net: total remuneration, less the collaborating broker, referrals and your agency. The forecast applies each stage’s closing probability. Before taxes: GST/QST is billed on top and remitted, it is not part of your income.

What is actually left for you?

Drag the sliders: this is the CRM’s own split, live and with no account. The very one you will find in the Revenue tab.

The other CRM screens

What you run into day to day without looking for it.

All your clients

A table sortable by stage, budget, area, temperature and days since last contact. CSV import included, with duplicate detection.

Calendar

Appointments, closings, conditions and follow-ups in one month view. Subscribable in your own agenda through an .ics link.

Conditions and key dates

Inspection, financing, signing: every typed milestone carries its date and countdown, not a guess based on a keyword.

Budget × market fit

What each buyer's budget really buys in their area, based on Centris data.

The app dresses the way you want

The screenshots on this page are in Desert. The app ships four styles, picked at sign-up and changed whenever you like. Here is the same Focus screen in each.

Your CRM ready in 3 steps

Add your contacts, Hom24 places them in the right pipeline and schedules follow-ups.

Add your contacts

Import your buyers and sellers, or create a deal in seconds.

Hom24 organizes

Each deal follows its pipeline, with follow-ups, checklists and computed commissions.

Close more

Track the day's follow-ups and move every client toward signing.

Your whole office, one CRM

Work together on the same pipeline: invite your team, share deals and switch between your personal CRM and the team CRM.

Email invitations

Add agents and assistants in a few clicks, each with their own access.

Shared pipeline

The whole team sees and advances the same deals in real time.

Adjustable seats

Add or remove seats anytime, billed pro rata.

Turn your contacts into transactions

Try the brokers CRM for free. No credit card required.